Welcome to Adze

Hello Marketing Friends,

Whether you have been in marketing for any length of time or just starting out, you have a hard road ahead of you. I don’t mean to scare you or be too much of a realist (I am a marketer after all!), but be ready to squeeze your budget every quarter, keep your headcount low, piece together vertical campaigns, high ranking content that is relevant and personalized, all while supporting your strategy with monthly report outs.

You want to build your brand awareness and brand trust, and you are working towards a customer growth goal every single month/quarter/year. And now, on top of your current tech stack (I assume you have at least eight platforms you log into everyday), you are trying to figure out how to layer in and utilize AI in a way that makes you more efficient.

That daily grind of doing more with no additional time or resources, is exactly why Adze exists.

Quick context on me, since you will hear my voice a lot around here. I am Kelley Schultz, a growth marketer since 2007. I build demand gen engines, run events, write content, manage paid and earned media, edit and send communications, build automation, analyze data, and lead BDR teams, and it’s always been with technology companies geared towards building out the customer base.

I have felt the budget fights and the tool sprawl firsthand, and that is a big part of why I said yes when the chance came up to build something different.

Adze was built from conversations between me and my co-founder, Kash Sajadi, about what businesses and marketers actually need to build brand trust and ultimately grow.

To be clear, neither of us felt as if another dashboard was the answer. Rather, we wanted to build something that stays with you and the brand.

So what is Adze, actually?

Adze is an AI-powered marketing assistant. It strategizes with you, builds content and campaigns, deploys them, and keeps an eye on your brand and your competitors while you focus on everything else on your plate. It works alongside the tools you already use, like WordPress, Webflow, GitHub, Gmail, and Google Drive, so it fits into your workflow instead of asking you to rebuild it.

Here is the difference between Adze and the LLM you probably already have open in another tab. You are likely already using ChatGPT or Claude for research, copy editing, or a quick analysis. That is point in time support. You ask, it answers, the conversation ends. Adze is built to stay with your business over time. It learns your brand, your goals, and your strategy, and it works alongside you to identify new opportunities and execute strategy, day after day, campaign after campaign.

Adze is a content planner, a brand monitor, a competitive flagger, a copyeditor, a content writer, a developer, and a social media listener. But Adze is not me. Adze is my partner. It extends what I can already do in the seat I sit in. It does not replace me, and it is not trying to be some AI CMO making decisions over my head. You are still in charge of the brand and the strategy. Adze just makes sure you have the time and support to actually execute on it.

Welcome to Adze. I am so glad you are here, and I cannot wait to show you what Adze, alongside you, can do.