Integrations
Your tools can stay. The tool-hopping can go
Adze connects the systems where your team listens, publishes, sends, and measures, then carries the context and work between them.
One working context
The useful part is what happens between the tools
A search change can become an approved update in the CMS. A customer conversation can shape a brief. A performance result can change the next plan. Adze keeps those crossings from becoming manual errands.
One place to work across your marketing stack
Understand and notice
Adze
Act and deliver
Adze
Google Search Console to WordPress
Found a search opportunity, prepared the complete post, and published the approved version.
WordPress
Adze
Gmail to Google Drive
Brought the relevant conversation into the brief and delivered the finished report where the client already works.
Google Drive
Adze
GitHub to SendOps
Read what changed in the product, drafted the customer announcement, and sent the approved version to the chosen audience.
SendOps
Adze
Google Analytics 4 improves the next decision
Measured what changed after publishing and carried the result into the next recommendation.
Improves the next decision
These are examples of work moving through the stack, not a promise that every source can trigger every destination. The supported actions and approval boundaries belong to each connection.
Supported connections
Familiar tools, with a clear job for each one
Adze does not try to replace the systems that already own your site, audience, accounts, analytics, and documents.
- Publish
- WordPress, Ghost, Webflow, and Sanity for approved blog posts and supported site work.
- Post
- LinkedIn personal profiles, LinkedIn company Pages, and X for supported original social content.
- Send
- Gmail and Outlook for one-to-one outreach; Amazon SES and SendOps for approved broadcasts.
- Measure
- Google Analytics 4 and Google Search Console for traffic, search performance, and the feedback that informs later work.
- Source and deliver
- GitHub as a source for product changes; Google Drive for Docs and Sheets exports.
- Extend
- OAuth-enabled MCP-compatible servers for tools outside the built-in catalogue, with tool-level approval boundaries.
Community replies and Stack Overflow answers remain manual where automated posting would violate platform policy or the expected role of a human participant. A connection is not permission to ignore the rules of the destination.
Connection health
Know whether the tool is ready before the work depends on it
OAuth and API-key connections live in one place, with honest states for health, expiry, and action required.
- A single connections view
- Shared and personal connections can be found without hunting through separate feature settings.
- Proactive expiry handling
- Adze can refresh supported credentials and warn the responsible person before a connection quietly breaks scheduled work.
- Completion is verified
- Publishing distinguishes work that is live, staged as a CMS draft, delayed, or failed instead of treating a request as a result.
The benefit is peace of mind: the marketer should not learn that a connection failed only after the calendar has already gone quiet.
The right scope
A personal account should not quietly become a team account
Adze distinguishes connections that belong to one person from connections that belong to the organization.
- Personal where identity matters
- A marketer's Gmail, Outlook, or LinkedIn connection can remain attached to that person and their permissions.
- Shared where the business owns the destination
- A CMS, analytics property, Search Console site, or broadcast system can be available at the organization level.
- The publishing identity stays explicit
- Author mapping and LinkedIn targets make clear which person or company Page an approved post will represent.
This distinction matters for both in-house teams and freelancers. A connection should follow the identity and business it actually belongs to.
MCP connections
Bring in a tool Adze has never heard of
A well-behaved, OAuth-enabled MCP server can make additional tools available to Adze without waiting for a dedicated connector, while keeping approval boundaries visible at the tool level.
This is an extension path, not a promise that every MCP server will work automatically. Authentication, tool descriptions, and permission behavior still need to meet Adze's connection requirements.
Connection questions
What happens when Adze works across the stack
Does Adze replace our CMS, analytics, or email system?
No. Those tools remain the systems that own the site, audience, messages, and performance data. Adze uses the approved connections to carry marketing work and context between them.
Can every connection publish automatically?
No. Available actions depend on the destination and the organization's policy. Blog posts and supported original social content can publish through connected destinations, while community replies remain manual where platform rules require a human participant.
Can a freelancer connect different tools for different clients?
Yes. Connections belong to the relevant organization or user rather than becoming one shared pool across every account. Client tools and credentials remain scoped to the business they serve.
What happens when a connection expires?
Adze can refresh supported credentials proactively and surface an honest action-required state when it cannot. Publishing and scheduled work should not be shown as complete when the destination did not accept it.
Can we connect something that is not listed?
Potentially. Adze can connect to OAuth-enabled MCP-compatible servers and make their tools available with per-tool approval boundaries. Compatibility still depends on the server's authentication and tool behavior.
Bring the stack under one working context
Keep the tools your team already trusts, and let Adze reduce the manual carrying, checking, and re-briefing between them.