Craft

3 posts

Craft

What an AI Marketing Agent Should Actually Do

We don’t need more tools. We need the right ones. Here’s how to tell whether an AI marketing agent will actually lighten your workload, and where it should stop and hand the decision back to you.

Kelley Schultz 27 October 2026

Craft

Human-in-the-Loop: Why You're More Important Than Ever

Human-in-the-loop AI clears out the busywork so marketers can focus on strategy, relationships, and judgment. Here's why you matter more than ever.

Kelley Schultz 24 September 2026

Craft

Stop Overcomplicating Your Why (And Here's Ours)

Marketing has made "finding your Why" way more complicated than it needs to be. Here's how to simplify yours, plus the honest Why behind Adze.

Kelley Schultz 20 September 2026