Craft
Welcome to Adze
Welcome to Adze - An AI marketing agentic assistant that will help guide and strategize marketing opportunities and deliverables with you!
Kelley Schultz
Blog
A Clear View
Know what matters—and what comes next. A blog from people building Adze
Recent posts
Engineering
Why the blog has two hosts
Static files for readers, a server for editors. The split looks like over-engineering until you look at what a good editing experience actually requires.
Kash Sajadi
Engineering
The schema is a migration, not a screen
It is faster to add a field by clicking one into existence in the CMS. It is also the change nobody can review, reproduce, or roll back.
Kash Sajadi
Craft
Writing for people who are already busy
Nobody arrives at a company blog with time set aside for it. That single fact should shape almost everything about how the posts are written.
The Adze Team
Notes
Start with the business
The fastest way to make a tool useless is to ask it to do good work before it knows anything about the work. What a system needs first is context, not instructions.
The Adze Team